The Advertising and Marketing Communication Process begins with the truth. Answer these questions thoughtfully and objectively. Try to think like a normal human being who neither knows nor cares much about your brand, your company, or you.

1. Who Do You Want To Buy Your Product?
2. What Do They Want?
3. Why Are You Different?
4. So What, Why Should I Care?
5. Yeah, But... Why Not?
6. What Are The Other Guys Doing?
7. Who's Counting What And What Are The Expectations?

Let the answers to these questions be your guide to a successful strategy.