We have created an organization that values people's thoughts. Rather than just seeking out strategic suppliers, we form creative alliances. Planners and creative staff address client needs simultaneously; there is no division between analysis ("What is the problem?") and strategy ("What is the campaign?"). From the start, team members work on the entire project, rather than just focusing on an assigned specialty. Our small-scale, team-based approach to generating ideas enables us to take on many projects at once -- and to get them done quickly and efficiently.